Client
Zalando
Zalando
What was delivered
Big idea campaign
Big idea campaign
Awards
2x KTR 2021 Silver
Best of Facebook Silver
2x KTR 2021 Silver
Best of Facebook Silver
"Image of Generation Z" is a series of real portraits created in contrast to the fleeting digital reality in which this generation functions.
The portraits capture young activists representing values and attitudes worthy of emulation such as inclusivity, equality, diversity, self-acceptance and sustainable fashion.
Case study
The actions of young activists, who create content mainly on the Internet, are often underestimated and their voice is not heard. We decided to give their messages exceptional power and help them reach the audience in a traditional, yet unconventional way, by immortalising the campaign's heroes in unique portraits painted by the artist Justyna Grodecka, a representative of generation Z.
Paintings and Photoshoot
Physical paintings do not pass away - they remain forever. Just like the values espoused by the young activists. This was the most important part that guided us when photographing our heroes. To highlight their portraits and connect the digital world with the real one.
