Client
Zalando
Zalando
What was delivered
Big idea campaign
Big idea campaign
To celebrate Zalando's 10 years on the Polish market, we decided to ask the question "when does fashion starts?".
It quickly became clear that it is the users who define fashion, so in the campaign we created, we showed that Zalando has been cheering on our fashion courage and creativity for 10 years now.
The protagonists of our campaign, which include major Polish actors, musicians and influencers, share their approach to fashion in its broadest sense. The stories presented create a diverse picture of different needs, respect and acceptance. For the campaign, we created eight 15-second spots and a 30-second TV spot. The entire concept is enriched by photographic materials presented in digital and outdoor. The brand's round birthday celebrations were also accompanied by a birthday event.