Client
Gazeta.pl
Gazeta.pl
What was delivered
Big idea campaign
Big idea campaign
Awards
1x Golden Drum 2023 - Gold
1x Golden Drum 2023 - Bronze
1x KTR - Gold
4x KTR - Silver
1x KTR - Bronze
1x Innovation - Gold
5x Innovation - Silver
1x MIXX - Silver
KIAF best of contest 2023
1x Golden Drum 2023 - Gold
1x Golden Drum 2023 - Bronze
1x KTR - Gold
4x KTR - Silver
1x KTR - Bronze
1x Innovation - Gold
5x Innovation - Silver
1x MIXX - Silver
KIAF best of contest 2023
At the beginning we need to start with the background.
From the 1st of September 2022, a new subject and textbook – History and the Present (HiT) started in secondary schools. HiT replaced basic knowledge of society and is learned by all students of high schools, technical schools, and trade schools. The subject covers issues in social knowledge and recent history from 1945 to 2015.
The Polish Ministry of Education has allowed only one textbook by Professor Wojciech Roszkowski to be used in education. The information contained in the publication not only oversimplifies complex phenomena, but outright manipulates the facts. HiT, although formally a pedagogical tool for matriculating students, appears to be conceived rather as a PiS (ruling party) sponsored political indoctrination programme.
Creative Idea
In response to the introduction of a controversial and politicized textbook, we created the #underline_untruth.
As we found dozens of examples of a manipulative narrative containing distortions and even factual falsifications in the textbook, we decided to ask the experts if it is a historical fact or merely the author's opinion.
It is almost impossible to fight political institutions, so we decided to respond directly by giving teenagers the tool to find the controversies sparked by the textbook. We decided to create an alternative to the already published textbook. We offered students space for a multiplicity of narratives, escaping from simplifications and avoiding a single interpretation - in other words, lessons in critical thinking.
Our aim was to fuel a spirit of rebellion and own thinking among part of Poland’s younger generation. We believe critical thinking is the ability to analyze information in a rational and orderly manner. It is attentiveness leading to an understanding of the relationship between facts and concepts, so you can decide what you want to believe. It's recognizing, analyzing, and then supplementing the presented topic with a range of additional information. The ambition of the originators of the #underline_untruth project is to use manipulation from the textbook content to encourage the audience to make their own deductions.
We found AR as a space for a multiplicity of narratives, an escape from simplifications and from a single historical facts interpretation. What became a starting point for us.
According to the research, teens today are discovering the future in technology and artificial intelligence through collaborative, hands-on learning experiences. It is important because the main audience for the textbook is teenagers who were born not only after Poland's entry into the EU, but also after the first Law and Justice governments in 2005-2007.
So, we created a mobile AR filter locating manipulations in the book and explaining them at the same time. When a passage questioned by experts reviewing the publication is detected, an animation appears on the screen, informing that the content requires a correction or additional commentary. The comments are written by experts in the field of history and methodology, such as a historian of ideas.
Our ambition is to use manipulation from the textbook content to encourage critical thinking and to encourage the audience to make their deductions.