Client
Zalando
Zalando
What was delivered
Big idea campaign
Big idea campaign
Great fashion isn’t just about what we wear, it’s about the stories we tell through it. For this campaign, we developed a concept that celebrates Polish fashion in the most familiar and authentic setting: a traditional name day gathering.
Instead of staging a typical fashion shoot, we placed the collections by Lancerto, La Mania, Kazar Studio, and YES in the heart of a family celebration, where personal style meets real-life moments.
The result? A warm, nostalgic, and deeply relatable take on fashion, proving that Polish brands look good not just in photos, but in the moments that matter.
The result? A warm, nostalgic, and deeply relatable take on fashion, proving that Polish brands look good not just in photos, but in the moments that matter.
By blending fashion with cultural tradition, this campaign creates a fresh perspective on local style, making it feel both aspirational and deeply personal.
Photoshoot
To add an extra layer of nostalgia and authenticity, we also included a series of photos shot in a more candid, home style manner. The images were taken as if by the family’s beloved uncle, using a classic camera with a flash, capturing the raw and unfiltered moments of the day. This approach gave the campaign a personal touch, reflecting the essence of family gatherings and evoking a sense of warmth and familiarity, blending seamlessly with the fashion pieces from the brands.
