Client
Google
What was delivered
Big idea campaign
Big idea campaign
New Google products are always a huge media event... even a coffee.
To show that Google Campus in Warsaw, despite the lockdown, still supports startups during sessions and online programs, we created the Google Start Cup coffee to energize anyone working on their startup.
Case study
The main element of the campaign was the creation of a new product from Google - coffee. We designed packaging for five flavours. Coffees in the form of a creative dispatch were sent to journalists, influencers and the startup community. As part of the action, a spot promoting Google Start Cup was created, in which, under the guise of promoting coffee, the most important areas in which Google for Startups supports Polish startups were presented. And what about conversations over coffee? The founders of startups were also guests of popular youtubers. Additionally, a series of podcasts "Przelew" by Google for Startups appeared on newonce.radio, in which the founders of selected startups talked about their journey.
Packaging
On each pack we placed the success story of one of the startups and an AR filter, in which we "sewed" an interesting fact related to its activity.
AR filters
I designed small 3d models which were built on the leading features of startups.
