Client
Amnesty International
Amnesty International
What was delivered
Digital campaign
Digital campaign
On the occasion of the 30th anniversary of Amnesty International in Poland, we created a campaign to remind people that the theme of human rights and freedoms is still relevant.
Throughout this time, the association has persistently organised protests, collected signatures on petitions and fought for justice and equality. As activists emphasise, they have always been motivated by hope and freedom. The anniversary was a good moment to remind that human rights and freedoms are the essence of the organisation's activity and the topic is still relevant.
The main graphic motif of the campaign was the faces of people of different ages, with the effect of light bars superimposed on them, symbolising the threat to our universal rights.
